With Covid being a prominent part of the World’s life for the last year and a half, it’s not surprising that many services are now available online. Online learning has become an absolute staple for many people during lockdowns to learn new skills to enrich their lives or learning new skills for a forced or desired job change.
Coming out the other side of Covid-19 has been a worrying time for many small businesses, especially those who were unable to operate during lockdown. We’ve put together a small guide to help businesses get back on their feet with their marketing during difficult times…
January 2021 saw the American inauguration of brand new president Joe Biden and also gave birth to the Bernie Sanders meme which also enjoyed a brief stint on Twitter as a trending hashtag. But what is a meme and can it be used effectively in social media marketing?
You may have heard of the latest social media platform to hit the scene, but you may not know all that much about it. That’s ok, this invite only platform is still cloaked in mystery but here at Tartan Otter we like to get in amongst it, so we’ve gathered all the information that you need to know!
January 2021. Everyone thought that the nightmare of 2020 was in the past, roll on a THIRD national lockdown, a new COVID variant, Brexit deals and madness in the political world in America.
Are you starting a new business? Trying to develop a brand or identity? It’s time we talked about the importance of brand guidelines. Brand guidelines are rules which unravel a brand’s identity. The guidelines are important because they convey messages about a brand, either internally or externally. They suggest distinct elements to the public, the brand’s affiliates, and team.
If you’re scheduling and producing social media for your own business and brand and you’re NOT familiar with the 5-3-2 rule, it’s time to get acquainted! There are few rules when it comes to social media marketing – the obvious rules apply with almost every form of marketing, don’t be offensive, be inclusive etc but when it comes to the …
When you take the time and effort to write a blog piece, you want to make sure that people actually see them and read them! Blogs can be time consuming to maintain and so you want to make sure it’s worthwhile! Below you’ll find some thoughts on writing a blog and getting it out there.
It was only weeks ago that social media was reeling from the news that Caroline Flack had taken her own life following a continuous and long standing campaign of hate and trolling through social media platforms. Far and wide, the hashtag and phrase, “In a world where you can be anything, be kind” was used to bat away the nastiness …
Social media is an integral part of marketing in the 21st century. Though some platforms are experiencing a drop in users, the majority of people still use at least one social media app or website on a daily basis. For businesses and website owners, analytics are a way of finding out who your posts are reaching and more importantly, how effective …
