Post Pandemic Marketing? No bother! We’ve got you covered!

KatieRussell News Update

Coming out the other side of Covid-19 has been a worrying time for many small businesses, especially those who were unable to operate during lockdown. We’ve put together a small guide to help businesses get back on their feet with their marketing during difficult times…

The Importance of Brand Guidelines

KatieRussell News Update

Are you starting a new business? Trying to develop a brand or identity? It’s time we talked about the importance of brand guidelines. Brand guidelines are rules which unravel a brand’s identity. The guidelines are important because they convey messages about a brand, either internally or externally. They suggest distinct elements to the public, the brand’s affiliates, and team.

The 5-3-2 Rule

KatieRussell News Update

If you’re scheduling and producing social media for your own business and brand and you’re NOT familiar with the 5-3-2 rule, it’s time to get acquainted! There are few rules when it comes to social media marketing – the obvious rules apply with almost every form of marketing, don’t be offensive, be inclusive etc but when it comes to the …

Is Coronavirus changing the face of social media?

KatieRussell News Update

It was only weeks ago that social media was reeling from the news that Caroline Flack had taken her own life following a continuous and long standing campaign of hate and trolling through social media platforms. Far and wide, the hashtag and phrase, “In a world where you can be anything, be kind” was used to bat away the nastiness …

Prepare Your Business Contingency Plan for Covid-19

KatieRussell News Update

In light of recent developments with regards to the Coronavirus, or more specifically, Covid-19, we felt it may be of some assistance to provide some thoughts on how to prepare your business for a continuity planning stage which may be needed in the coming weeks. Unfortunately, the UK Government have provided very few details regarding when the threat of outbreak …

Why Are Social Media Analytics Important?

KatieRussell News Update

Social media is an integral part of marketing in the 21st century. Though some platforms are experiencing a drop in users, the majority of people still use at least one social media app or website on a daily basis. For businesses and website owners, analytics are a way of finding out who your posts are reaching and more importantly, how effective …