Coming out the other side of Covid-19 has been a worrying time for many small businesses, especially those who were unable to operate during lockdown. We’ve put together a small guide to help businesses get back on their feet with their marketing during difficult times…
Clubhouse – the next big social media platform?
You may have heard of the latest social media platform to hit the scene, but you may not know all that much about it. That’s ok, this invite only platform is still cloaked in mystery but here at Tartan Otter we like to get in amongst it, so we’ve gathered all the information that you need to know!
The Importance of Brand Guidelines
Are you starting a new business? Trying to develop a brand or identity? It’s time we talked about the importance of brand guidelines. Brand guidelines are rules which unravel a brand’s identity. The guidelines are important because they convey messages about a brand, either internally or externally. They suggest distinct elements to the public, the brand’s affiliates, and team.
The 5-3-2 Rule
If you’re scheduling and producing social media for your own business and brand and you’re NOT familiar with the 5-3-2 rule, it’s time to get acquainted! There are few rules when it comes to social media marketing – the obvious rules apply with almost every form of marketing, don’t be offensive, be inclusive etc but when it comes to the …
A Blog About Blogs
When you take the time and effort to write a blog piece, you want to make sure that people actually see them and read them! Blogs can be time consuming to maintain and so you want to make sure it’s worthwhile! Below you’ll find some thoughts on writing a blog and getting it out there.
Prepare Your Business Contingency Plan for Covid-19
In light of recent developments with regards to the Coronavirus, or more specifically, Covid-19, we felt it may be of some assistance to provide some thoughts on how to prepare your business for a continuity planning stage which may be needed in the coming weeks. Unfortunately, the UK Government have provided very few details regarding when the threat of outbreak …
Why Do I Need A Social Media Strategy?
Social Media Strategy for Small Businesses Regardless of the size of your business, planning is a vital element for success. It’s tempting to put marketing on the back burner when you start up a small business because (understandably!) you’re excited about getting out there and selling your product or service. Things like social media strategies seem a little overkill at …
We Are Three!
Happy Birthday to Us! Wow! Three whole years old! Time flies when you’re having fun! Goodness me, where to start! The last three years have been fantastic, whilst running a business is not always easy, it certainly has been a learning experience. I’ve assisted clients from all sectors, hairdressers to construction firms, dog walking clubs to wifi booster companies, architects …
Deadly Sins of Social Media & How To Avoid Them!
It’s not surprising to know that 96% businesses in the UK now use some form of social media as a platform of marketing. Due to it’s nature of being cost effective, wide and fast reaching, many businesses use this as their main or only form of marketing. To put things into perspective, last year Facebook had 1.71 billion users, …