Coming out the other side of Covid-19 has been a worrying time for many small businesses, especially those who were unable to operate during lockdown. We’ve put together a small guide to help businesses get back on their feet with their marketing during difficult times…Read More
January 2021 saw the American inauguration of brand new president Joe Biden and also gave birth to the Bernie Sanders meme which also enjoyed a brief stint on Twitter as a trending hashtag. But what is a meme and can it be used effectively in social media marketing?Read More
You may have heard of the latest social media platform to hit the scene, but you may not know all that much about it. That’s ok, this invite only platform is still cloaked in mystery but here at Tartan Otter we like to get in amongst it, so we’ve gathered all the information that you need to know!Read More
January 2021. Everyone thought that the nightmare of 2020 was in the past, roll on a THIRD national lockdown, a new COVID variant, Brexit deals and madness in the political world in America.Read More
Are you starting a new business? Trying to develop a brand or identity? It’s time we talked about the importance of brand guidelines.
Brand guidelines are rules which unravel a brand’s identity. The guidelines are important because they convey messages about a brand, either internally or externally. They suggest distinct elements to the public, the brand’s affiliates, and team.Read More
If you’re scheduling and producing social media for your own business and brand and you’re NOT familiar with the 5-3-2 rule, it’s time to get acquainted!
There are few rules when it comes to social media marketing – the obvious rules apply with almost every form of marketing, don’t be offensive, be inclusive etc but when it comes to the more unspoken rules of how you should conduct your social media marketing, this one often flies under the radar for many businesses. You can often come across brands on social media who are all sell, sell, sell, all take and giving nothing back – don’t be that guy.
The 5-3-2 rule outlines your posting schedules in terms of content. It also makes it a lot easier to collate content for your platforms!Read More
When you take the time and effort to write a blog piece, you want to make sure that people actually see them and read them! Blogs can be time consuming to maintain and so you want to make sure it’s worthwhile!
Below you’ll find some thoughts on writing a blog and getting it out there.Read More
It was only weeks ago that social media was reeling from the news that Caroline Flack had taken her own life following a continuous and long standing campaign of hate and trolling through social media platforms. Far and wide, the hashtag and phrase, “In a world where you can be anything, be kind” was used to bat away the nastiness and attack those online and in the media who had verbally attacked and bullied Caroline Flack. The world of social media has made it far too easy to be horrid from a far, to spout hatred from behind a picture on a screen.
Fast forward to the Coronavirus pandemic which has swept the globe in a matter of weeks, every person has the potential to be affected by this, any age, any race, any salary. Not only from catching this flu like disease but losing love ones to it. The UK has been in lockdown for a week with this virus spreading more and more rapidly with each passing day and I have a friend who has had it, I know friends of friends who have died from it and suddenly, it’s very real and very scary.Read More
In light of recent developments with regards to the Coronavirus, or more specifically, Covid-19, we felt it may be of some assistance to provide some thoughts on how to prepare your business for a continuity planning stage which may be needed in the coming weeks.
Unfortunately, the UK Government have provided very few details regarding when the threat of outbreak will subside or even what plans to expect in the next few days, weeks or months.Read More
Social media is an integral part of marketing in the 21st century. Though some platforms are experiencing a drop in users, the majority of people still use at least one social media app or website on a daily basis. For businesses and website owners, analytics are a way of finding out who your posts are reaching and more importantly, how effective they are in terms of engagement.Read More
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