In light of recent developments with regards to the Coronavirus, or more specifically, Covid-19, we felt it may be of some assistance to provide some thoughts on how to prepare your business for a continuity planning stage which may be needed in the coming weeks.
Unfortunately, the UK Government have provided very few details regarding when the threat of outbreak will subside or even what plans to expect in the next few days, weeks or months.
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Social media is an integral part of marketing in the 21st century. Though some platforms are experiencing a drop in users, the majority of people still use at least one social media app or website on a daily basis. For businesses and website owners, analytics are a way of finding out who your posts are reaching and more importantly, how effective they are in terms of engagement.
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Social media websites seem to spring up all the time but while some become regular fixtures of our lives others quickly fade away after an initial boom of interest. TikTok isn’t exactly a new social media site but it is experiencing a rise in popularity.
Many people confuse TikTok with Musical.ly and if you haven’t heard of the latter don’t worry there is probably a good reason for that. The two actually merged in August 2018 and worked in a very similar manner.
But let’s stop the history lesson for a second and get right down to it, shall we? Does your business need to use TikTok? Harnessing social media platforms can help businesses in a wide variety of ways but Tik Tok isn’t like Facebook or Twitter it’s a very different beast which means using it isn’t quite as simple.
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Social Media Strategy for Small Businesses
Regardless of the size of your business, planning is a vital element for success. It’s tempting to put marketing on the back burner when you start up a small business because (understandably!) you’re excited about getting out there and selling your product or service. Things like social media strategies seem a little overkill at this point right? Wrong. The success of a start-up business will rely heavily on a strong and well planned marketing strategy. With that in mind, we’ve put together a few tips on constructing a social media marketing strategy for a small business.
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Happy Birthday to Us!
Wow! Three whole years old! Time flies when you’re having fun!
Goodness me, where to start! The last three years have been fantastic, whilst running a business is not always easy, it certainly has been a learning experience. I’ve assisted clients from all sectors, hairdressers to construction firms, dog walking clubs to wifi booster companies, architects to farmers markets and occasionally marine biologist amongst many others!
I love what I do because each business I become immersed in, I learn about! Does that make me a jack of all trades and a master of none? I hope not! When I started Tartan Otter, I wanted to offer a service which made me part of these teams and businesses, not just someone that popped in occasionally and just worked remotely, as such, I’ve had the chance the build relationships and become parts of teams all with very different backgrounds and goals and it’s fascinating!
SO, it’s our third birthday, here’s to many more enjoyable years of being the Tartan Otter.
Peace out. x
If you use any of the social media platforms you will probably have seen the hashtag at work; this little symbol transforms a key piece of information into a searchable marketing tool that immediately adds to your visibility and brand awareness. However, firstly it does need to be used correctly and follow hashtag etiquette, and secondly, these are not random words, you need to learn how to target your hashtags for maximum effect.
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To put things into perspective, last year Facebook had 1.71 billion users, Twitter has 320 million active users and LinkedIn has 450 million users, now that’s a pretty huge audience to get your message in front of.Read More
Undoubtedly, social media has grown immensely over the last 10 years. Some people use it to stay in touch with friends, some use it to keep abreast of current affairs, others use it for business, say what you will, you meet very few people these days that don’t use ANY form of social media.
In aftermath of the hugely devastating event at the MEN Arena bombing in Manchester at the Ariana Grande concert on Monday 22nd of May, social media became the platform for much outpouring. Read More
Hello World!
Well, this is all a little bit exciting isn’t it?! Read More
