The Importance of Brand Guidelines

KatieRussell News Update

Are you starting a new business? Trying to develop a brand or identity? It’s time we talked about the importance of brand guidelines.

Brand guidelines are rules which unravel a brand’s identity. The guidelines are important because they convey messages about a brand, either internally or externally. They suggest distinct elements to the public, the brand’s affiliates, and team.

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The 5-3-2 Rule

KatieRussell News Update

If you’re scheduling and producing social media for your own business and brand and you’re NOT familiar with the 5-3-2 rule, it’s time to get acquainted!

There are few rules when it comes to social media marketing – the obvious rules apply with almost every form of marketing, don’t be offensive, be inclusive etc but when it comes to the more unspoken rules of how you should conduct your social media marketing, this one often flies under the radar for many businesses. You can often come across brands on social media who are all sell, sell, sell, all take and giving nothing back – don’t be that guy.

The 5-3-2 rule outlines your posting schedules in terms of content. It also makes it a lot easier to collate content for your platforms!

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A Blog About Blogs

KatieRussell News Update

A guide to writing an engaging blog for your business.

When you take the time and effort to write a blog piece, you want to make sure that people actually see them and read them! Blogs can be time consuming to maintain and so you want to make sure it’s worthwhile!

Below you’ll find some thoughts on writing a blog and getting it out there. 

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Is Coronavirus changing the face of social media?

KatieRussell News Update

It was only weeks ago that social media was reeling from the news that Caroline Flack had taken her own life following a continuous and long standing campaign of hate and trolling through social media platforms. Far and wide, the hashtag and phrase, “In a world where you can be anything, be kind” was used to bat away the nastiness and attack those online and in the media who had verbally attacked and bullied Caroline Flack. The world of social media has made it far too easy to be horrid from a far, to spout hatred from behind a picture on a screen.

Fast forward to the Coronavirus pandemic which has swept the globe in a matter of weeks, every person has the potential to be affected by this, any age, any race, any salary. Not only from catching this flu like disease but losing love ones to it. The UK has been in lockdown for a week with this virus spreading more and more rapidly with each passing day and I have a friend who has had it, I know friends of friends who have died from it and suddenly, it’s very real and very scary. 

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Prepare Your Business Contingency Plan for Covid-19

KatieRussell News Update 1 Comment

In light of recent developments with regards to the Coronavirus, or more specifically, Covid-19, we felt it may be of some assistance to provide some thoughts on how to prepare your business for a continuity planning stage which may be needed in the coming weeks.

Unfortunately, the UK Government have provided very few details regarding when the threat of outbreak will subside or even what plans to expect in the next few days, weeks or months.

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Why Are Social Media Analytics Important?

KatieRussell News Update

Social media is an integral part of marketing in the 21st century. Though some platforms are experiencing a drop in users, the majority of people still use at least one social media app or website on a daily basis. For businesses and website owners, analytics are a way of finding out who your posts are reaching and more importantly, how effective they are in terms of engagement. 

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Do You Need A TikTok Account For Your Business?

KatieRussell News Update

Social media websites seem to spring up all the time but while some become regular fixtures of our lives others quickly fade away after an initial boom of interest. TikTok isn’t exactly a new social media site but it is experiencing a rise in popularity.

Many people confuse TikTok with Musical.ly and if you haven’t heard of the latter don’t worry there is probably a good reason for that. The two actually merged in August 2018 and worked in a very similar manner.

But let’s stop the history lesson for a second and get right down to it, shall we? Does your business need to use TikTok? Harnessing social media platforms can help businesses in a wide variety of ways but Tik Tok isn’t like Facebook or Twitter it’s a very different beast which means using it isn’t quite as simple.

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Why Do I Need A Social Media Strategy?

KatieRussell News Update

Social Media Strategy for Small Businesses

Regardless of the size of your business, planning is a vital element for success. It’s tempting to put marketing on the back burner when you start up a small business because (understandably!) you’re excited about getting out there and selling your product or service. Things like social media strategies seem a little overkill at this point right? Wrong. The success of a start-up business will rely heavily on a strong and well planned marketing strategy. With that in mind, we’ve put together a few tips on constructing a social media marketing strategy for a small business. 

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We Are Three!

KatieRussell News Update

Happy Birthday to Us!

Wow! Three whole years old! Time flies when you’re having fun!

Goodness me, where to start! The last three years have been fantastic, whilst running a business is not always easy, it certainly has been a learning experience. I’ve assisted clients from all sectors, hairdressers to construction firms, dog walking clubs to wifi booster companies, architects to farmers markets and occasionally marine biologist amongst many others! 

I love what I do because each business I become immersed in, I learn about! Does that make me a jack of all trades and a master of none? I hope not! When I started Tartan Otter, I wanted to offer a service which made me part of these teams and businesses, not just someone that popped in occasionally and just worked remotely, as such, I’ve had the chance the build relationships and become parts of teams all with very different backgrounds and goals and it’s fascinating!

SO, it’s our third birthday, here’s to many more enjoyable years of being the Tartan Otter.

Peace out. x 

Why the MIGHTY Hashtag is Your Social Media Must Have

KatieRussell News Update

If you use any of the social media platforms you will probably have seen the hashtag at work; this little symbol transforms a key piece of information into a searchable marketing tool that immediately adds to your visibility and brand awareness. However, firstly it does need to be used correctly and follow hashtag etiquette, and secondly, these are not random words, you need to learn how to target your hashtags for maximum effect.

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