The 5-3-2 Rule

KatieRussell News Update

If you’re scheduling and producing social media for your own business and brand and you’re NOT familiar with the 5-3-2 rule, it’s time to get acquainted! There are few rules when it comes to social media marketing – the obvious rules apply with almost every form of marketing, don’t be offensive, be inclusive etc but when it comes to the …

Why Are Social Media Analytics Important?

KatieRussell News Update

Social media is an integral part of marketing in the 21st century. Though some platforms are experiencing a drop in users, the majority of people still use at least one social media app or website on a daily basis. For businesses and website owners, analytics are a way of finding out who your posts are reaching and more importantly, how effective …

Do You Need A TikTok Account For Your Business?

KatieRussell News Update

Social media websites seem to spring up all the time but while some become regular fixtures of our lives others quickly fade away after an initial boom of interest. TikTok isn’t exactly a new social media site but it is experiencing a rise in popularity. Many people confuse TikTok with Musical.ly and if you haven’t heard of the latter don’t …

Why Do I Need A Social Media Strategy?

KatieRussell News Update

Social Media Strategy for Small Businesses Regardless of the size of your business, planning is a vital element for success. It’s tempting to put marketing on the back burner when you start up a small business because (understandably!) you’re excited about getting out there and selling your product or service. Things like social media strategies seem a little overkill at …