The Importance of Brand Guidelines

KatieRussell News Update

Are you starting a new business? Trying to develop a brand or identity? It’s time we talked about the importance of brand guidelines. Brand guidelines are rules which unravel a brand’s identity. The guidelines are important because they convey messages about a brand, either internally or externally. They suggest distinct elements to the public, the brand’s affiliates, and team.

The 5-3-2 Rule

KatieRussell News Update

If you’re scheduling and producing social media for your own business and brand and you’re NOT familiar with the 5-3-2 rule, it’s time to get acquainted! There are few rules when it comes to social media marketing – the obvious rules apply with almost every form of marketing, don’t be offensive, be inclusive etc but when it comes to the …

Prepare Your Business Contingency Plan for Covid-19

KatieRussell News Update 1 Comment

In light of recent developments with regards to the Coronavirus, or more specifically, Covid-19, we felt it may be of some assistance to provide some thoughts on how to prepare your business for a continuity planning stage which may be needed in the coming weeks. Unfortunately, the UK Government have provided very few details regarding when the threat of outbreak …

Why Do I Need A Social Media Strategy?

KatieRussell News Update

Social Media Strategy for Small Businesses Regardless of the size of your business, planning is a vital element for success. It’s tempting to put marketing on the back burner when you start up a small business because (understandably!) you’re excited about getting out there and selling your product or service. Things like social media strategies seem a little overkill at …

We Are Three!

KatieRussell News Update

Happy Birthday to Us! Wow! Three whole years old! Time flies when you’re having fun! Goodness me, where to start! The last three years have been fantastic, whilst running a business is not always easy, it certainly has been a learning experience. I’ve assisted clients from all sectors, hairdressers to construction firms, dog walking clubs to wifi booster companies, architects …