The 5-3-2 Rule

KatieRussell News Update

If you’re scheduling and producing social media for your own business and brand and you’re NOT familiar with the 5-3-2 rule, it’s time to get acquainted! There are few rules when it comes to social media marketing – the obvious rules apply with almost every form of marketing, don’t be offensive, be inclusive etc but when it comes to the …

Is Coronavirus changing the face of social media?

KatieRussell News Update

It was only weeks ago that social media was reeling from the news that Caroline Flack had taken her own life following a continuous and long standing campaign of hate and trolling through social media platforms. Far and wide, the hashtag and phrase, “In a world where you can be anything, be kind” was used to bat away the nastiness …

Why the MIGHTY Hashtag is Your Social Media Must Have

KatieRussell News Update

If you use any of the social media platforms you will probably have seen the hashtag at work; this little symbol transforms a key piece of information into a searchable marketing tool that immediately adds to your visibility and brand awareness. However, firstly it does need to be used correctly and follow hashtag etiquette, and secondly, these are not random …