Social media is an integral part of marketing in the 21st century. Though some platforms are experiencing a drop in users, the majority of people still use at least one social media app or website on a daily basis. For businesses and website owners, analytics are a way of finding out who your posts are reaching and more importantly, how effective …
If you use any of the social media platforms you will probably have seen the hashtag at work; this little symbol transforms a key piece of information into a searchable marketing tool that immediately adds to your visibility and brand awareness. However, firstly it does need to be used correctly and follow hashtag etiquette, and secondly, these are not random …
It’s not surprising to know that 96% businesses in the UK now use some form of social media as a platform of marketing. Due to it’s nature of being cost effective, wide and fast reaching, many businesses use this as their main or only form of marketing. To put things into perspective, last year Facebook had 1.71 billion users, …
