The Importance of Brand Guidelines

KatieRussell News Update

Are you starting a new business? Trying to develop a brand or identity? It’s time we talked about the importance of brand guidelines. Brand guidelines are rules which unravel a brand’s identity. The guidelines are important because they convey messages about a brand, either internally or externally. They suggest distinct elements to the public, the brand’s affiliates, and team.

The 5-3-2 Rule

KatieRussell News Update

If you’re scheduling and producing social media for your own business and brand and you’re NOT familiar with the 5-3-2 rule, it’s time to get acquainted! There are few rules when it comes to social media marketing – the obvious rules apply with almost every form of marketing, don’t be offensive, be inclusive etc but when it comes to the …

Why Do I Need A Social Media Strategy?

KatieRussell News Update

Social Media Strategy for Small Businesses Regardless of the size of your business, planning is a vital element for success. It’s tempting to put marketing on the back burner when you start up a small business because (understandably!) you’re excited about getting out there and selling your product or service. Things like social media strategies seem a little overkill at …